The Wall is an interactive life-sized display that brings online capabilities into the store and onto products. Customers can place physical products against The Wall display and interact with related content aggregated from multiple online sources such as product info, related info, opinions, analytics, demonstrations and media.

The Wall allows consumers to:

find products available in-store and online

match them with other products

bring in opinions of friends, community and experts to bear on their decision

find collections of products to match a price range

interact with the display with their mobile phone

engage in the sport and culture – in the store

The Wall allows retailers to:

increase user loyalty and stickiness between online and offline channels

offer a unique shopping experience

give their sales force a boost

increase up-sell and cross-sell of merchandise

effectively leverage the inevitable force of social media in shopping

offer more than their physical inventory in the store